Reach the right customer at the right time with RFM analysis

How do recency, frequency and spending metrics make campaigns more precise?

Sending the same message to every customer weakens both budget efficiency and attention. RFM analysis groups customers by recency, purchase frequency and total value.

In Loyalance, these segments can be combined with custom audiences to schedule Wallet push campaigns only for relevant customers. The result is more relevant messaging and clearer measurement.